What Category of Store Is Dollar General?

Wondering what category of store Dollar General falls into? Dollar General is more than just your typical retail outlet. It cleverly blends various store categories to cater to a wide range of consumer needs. From discount variety store to convenience store and even elements of a drugstore and grocery store, Dollar General offers a diverse shopping experience. In this blog, we are going to answer this question, “What category of store is Dollar General?”, along with information about the market position of Dollar General and its unique features.

In Which Store Category Do Dollar General Falls?

Dollar General doesn’t neatly fit into just one box when it comes to defining its store category. Instead, it cleverly combines aspects from different types, creating a strategic blend that allows it to meet the diverse needs of a wide range of consumers.

Discount Variety Store: At its core, Dollar General is a discount variety store. Here, you can find a vast array of everyday essentials spanning various categories, all at affordable prices – often below $1. From cleaning supplies and basic apparel to snacks, home decor, and seasonal items, Dollar General has it covered.

Convenience Store: Many Dollar General stores resemble convenience stores, offering convenient locations and extended hours. This makes them ideal for those last-minute needs – whether it’s snacks, drinks, toiletries, or household essentials.

Drugstore: Some Dollar General stores, particularly the DG Market and DGX formats, go beyond and stock personal care items, over-the-counter medications, and even limited fresh produce. This blurs the lines with traditional drugstores.

Grocery Store: Expanding even further, DG Market and DGX formats go beyond the basics, featuring fresh produce, frozen foods, dairy products, and even basic meat selections. This puts them in direct competition with smaller grocery stores, particularly in rural areas.

Specialty Store: Dollar General takes it a step further by partnering with other brands within its stores, creating unique “store-within-a-store” experiences. For instance, pOpshelf offers trendy, affordable home goods, and Clover provides pharmacy services.

Advantages of This Multi-Category Approach:

  • Wider Customer Base: By offering a diverse range of products, Dollar General attracts customers with various needs and budgets, ensuring that there’s something for everyone.
  • Convenience: Combining multiple categories in one location simplifies shopping trips for customers, offering a one-stop destination for a variety of items.
  • Competitive Edge: Dollar General’s unique mix allows it to compete effectively with different types of stores, showcasing flexibility and adaptability in the ever-changing retail landscape.

In conclusion, Dollar General strategically positions itself as a hybrid, refusing to be easily pigeonholed into a single category. This approach not only maximizes its reach but also caters to a diverse customer base, playing a significant role in its ongoing success and growth.

Market Position of Dollar General

Dollar General has established a formidable presence in the retail landscape, particularly in the dollar store market. However, its broader standing within the retail industry merits a closer examination. Here’s a breakdown:

Dollar Store Leadership:

  • Market Share: With a staggering 18,000+ stores and commanding 60% market share, Dollar General stands as the undisputed leader in the dollar store segment, surpassing competitors like Dollar Tree (formerly Family Dollar) in both store count and sales.
  • Customer Frequency: Dollar General enjoys higher customer footfall compared to its rivals, making it a preferred shopping destination for everyday essentials and convenient purchases.
  • Accessibility: Focusing on rural and underserved areas, Dollar General boasts a dense network of stores, ensuring easy access for its core customer base.

Beyond Dollar Stores:

  • Fortune 500: Dollar General’s impressive ranking at #128 in 2023 places it on the brink of entering the coveted Top 100 list, underscoring its substantial size and economic influence.
  • Retail Landscape: Despite its dominance in the dollar store segment, Dollar General faces competition from discount grocers, convenience stores, and online retailers in the broader retail landscape.
  • Expansion Strategy: Initiatives such as DG Market stores, which offer fresh produce, and Dollar General Private Brands signify the company’s ambition to diversify beyond traditional dollar store offerings.

Future Outlook:

  • Continued Growth: Dollar General’s ambitious expansion plans and robust financial performance signal a promising future. Achieving Fortune 100 status and potentially expanding its market reach beyond dollar stores appear plausible.
  • Challenges: Competing with various retail formats and adapting to evolving consumer preferences pose ongoing challenges for Dollar General. The company must innovate and adapt to maintain its dominant position in the market.

In essence, Dollar General’s market position reflects its dominance in the dollar store sector while also highlighting its ambitions for broader expansion and sustained growth in the dynamic retail landscape.

Unique Features of Dollar General

Dollar General distinguishes itself in the retail landscape through several unique features that contribute to its success and popularity among consumers:

Private Label Brands:

Dollar General offers a wide range of private label brands across various product categories. These brands provide customers with quality products at competitive prices, often serving as affordable alternatives to national brands.

Convenient Store Layout:

With a smaller store footprint compared to traditional supermarkets, Dollar General’s layout is designed for efficiency and ease of navigation. Customers can quickly locate items without navigating through extensive aisles, enhancing the overall shopping experience.

Flexibility in Store Hours:

Many Dollar General locations operate extended hours, providing customers with the flexibility to shop at their convenience. This aspect caters to the diverse needs and schedules of shoppers, further solidifying Dollar General as a convenient shopping destination.

Strategic Rural and Small-Town Presence:

Dollar General strategically positions its stores in rural and small-town communities, where access to larger retail chains may be limited. By serving these underserved areas, Dollar General fulfills a critical need for affordable and accessible shopping options.

Partnerships and Collaborations:

Dollar General collaborates with various brands and partners to offer unique in-store experiences. For example, partnerships like pOpshelf for trendy home goods and Clover for pharmacy services diversify the product offerings and attract different customer segments.

Commitment to Value:

Dollar General’s commitment to offering value-driven solutions is evident across its product selection and pricing strategies. By providing affordable options for everyday essentials, Dollar General caters to budget-conscious shoppers without compromising on quality.

These unique features collectively contribute to Dollar General’s appeal and success in the retail industry, reinforcing its position as a trusted and convenient shopping destination for a diverse range of consumers.


Is Dollar General only for low-income shoppers?

No, Dollar General serves a diverse customer base, including budget-conscious shoppers and those seeking convenience. Its wide range of products caters to various income levels and consumer preferences.

Does Dollar General sell products priced only at one dollar or less?

While Dollar General offers many items priced at one dollar or less, it also carries products at various price points. Its inventory includes affordable options alongside brand-name products.

Does Dollar General offer fresh produce and groceries?

Yes, certain Dollar General formats like DG Market and DGX feature fresh produce, groceries, and even limited meat selections. These offerings cater to customers looking for convenient shopping solutions beyond just everyday essentials.

Are Dollar General stores open on holidays and weekends?

Dollar General typically operates on holidays and weekends, with most locations offering extended hours for customer convenience. However, store hours may vary depending on location and local regulations.

Can I find health and wellness products at Dollar General?

Yes, Dollar General stocks a variety of health and wellness products, including over-the-counter medications, personal care items, vitamins, and supplements. Some locations also offer basic pharmacy services.


In conclusion, understanding the category of store Dollar General falls into reveals its multifaceted nature. From discount variety store to convenience store, and even elements of a drugstore and grocery store, Dollar General’s strategic blend caters to a wide spectrum of consumer needs. Its market dominance, evident through its expansive store network and high customer frequency, underscores its significance in the retail landscape.

As Dollar General continues to expand and innovate, its unique features such as private label brands, convenient store layout, and strategic presence in rural areas further solidify its position as a top retail destination. Ultimately, Dollar General’s ability to adapt to evolving consumer preferences while staying true to its commitment to value ensures its continued relevance in the market. So, next time you wonder, “What category of store is Dollar General?” remember, it’s more than just a store—it’s a versatile retail powerhouse.